People-First Innovation

Founded in Japan in the early 1900s, Toto is a company that makes a wide range of products, all of which are highly functional and have a great aesthetic appeal. They’ve also come up with a number of great additions to their standard product through their “People-First Innovation” initiative, including their SoftClose seat and their electric toilet flushometer.

After seeing plumbing systems elsewhere in the world were more advanced than ones normally utilized in his home country of Japan, Toto’s founder began trying to find ways to make local sewer and waste disposal systems more sanitary. In 1917, Toto was born as a means of selling ceramic wear specially designed for safe and comfortable bathroom usage. Throughout its expansion, Toto never lost its focus on creating strong, reliable products with great aesthetic appeal.

What Sets Toto Apart?

Toto makes a huge range of dynamic and beautiful products for usage in the bathroom. There’s their remarkable line of toilets, of course, but the company also manufactures immaculate faucets, showerheads, bathtubs and more. Their products are ideal for both commercial and industrial applications, meaning that, regardless of the location of your bathroom and the kind of foot traffic it will receive, Toto is always an excellent option.


Each of Toto’s lines of products come in a huge range of styles. Simply look at their line of toilets and you’ll see a remarkable 38 unique options. That’s not to mention their many types of bathtubs and showers. At Toto, they understand that a bathtub is more than just a place to get clean. Your time spent there must be comfortable, relaxing and enjoyable, as well.


Toto puts the needs of their clients above all else. That’s why they implement a system called “People-First Innovation.” Through this program they’ve come up with a number of remarkable discoveries, including the SoftClose seat, the electric toilet flushometer and the tankless toilet. It is innovations like these that largely define the attitude and appeal of Toto. What can they do for you? Well, our advice is to buy one of their tubs and find out for yourself.

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